AQIUM | Ultra (2024)

A 2024 campaign for a hand sanitiser: two 30-second spots, each with a director's cut.

The brief: AQIUM needed to reach households across Australia with young children for its hand sanitiser.

The scale: Two 30-second spots, "Nose Picking" and "Washed Hands", each with a director's cut, planned from a full creative treatment, crew list and signed talent deals. A 16-person crew over two shoot days, at multiple locations across Melbourne.

What I oversaw: As executive producer, from creative treatment through crewing, talent contracting and production to delivery.