PRODUCTION ADVISORY
Senior production experience, on your side of the table.
Most brands commission video a few times a year. Production companies make it every day. That gap shows up in briefs that drift, quotes that are hard to compare, and finished work that misses what you needed.
I've spent twenty-five years on the production side: advertising, marketing, content and broadcast television. Now I work for the clients.
What I do
Pre-production: work with you to shape the brief and set realistic budget and timeline expectations. Structure how treatments and quotes are submitted. Review them, then recommend a production company and explain why.
During production: represent you in pre-production and on set, keep scope and cost on track, and make the calls that protect the result.
Post-production: oversee high-level post-production workflow, review the edit against the brief where needed, consolidate feedback and manage three-way communication, assist delivery, and work with finance across cost reporting and administrative wrap-up.
Ways to work together
Quote and brief review. Before you commit. I review your brief, the treatments and the quotes against each other, tell you where the money is going and what's missing, and recommend who to award it to.
Project advisory. One production, from brief to delivery. I sit on your side through development, pitch and quotes, pre-production, the shoot and post: keeping scope, cost and creative on track, consolidating feedback, and wrapping up the cost reporting with your finance team.
Ongoing retainer. For teams commissioning video through the year. A set number of days each month across briefs, quotes, shoots and reviews, so there's always a senior production voice in the room.
Rates on request.
Who I work with
Marketing and communications teams, in-house content teams, and organisations commissioning video who need senior production intelligence and support.
What clients say
“Dan always delivers exceptional service and top-of-the-line creative decision-making that allow us to deliver high-quality content and position our brands in their best light.” — Brett Ward, International Marketing Director, Brickworks
“It was clear Dan would be fully vested in our project, and we immediately aligned on the goal of creating a unique, engaging, one-of-a-kind story, not a boilerplate asset.” — Sarah, Marketing Director, Illumio, San Francisco, CA, USA
“One of Dan’s many strengths is his capacity for story telling: his ability to translate images and narrative into engaging and insightful edits for a range of uses. From the outset, he engaged with our client team in every part of shaping the story to fit the market, collaborating with us on the inputs and outputs.” — Sue-Ella McDowell, Strategic Marketing Consultant
“Dan Trotter is undoubtedly worthy of being a partner to any brand that wants to create memorable pieces that will make an impact.” — Ashley Tang, Twitch APAC
Planning a production?
Bring me in before the brief goes out. That's where budgets, timelines and results are decided.