A by Adina | And… breathe
Perfectly suited to you.
A large launch campaign for a new hotel brand, filmed onsite before the first guests arrived.
The brief: TFE Hotels was launching A by Adina and needed a TVC, online and out-of-home campaign to introduce “hotel living”, with the lead floating through the hotel after stepping in from the city.
The scale: A large crew inside a brand-new 22-storey hotel before opening, across Canberra and Sydney. ARRI ALEXA LF, a gyro-stabilised 360 head, a camera crane and a flying-harness stunt rig.
What I oversaw: Stakeholders across hotel operations, the brand team and the creative director, in a live building with an opening date. Stunt safety, rigging and VFX across dusk and night shoots.
The result: The campaign launched across TV, online and out-of-home.
And… breathe – Campaign by Found At Sea
Director (We Are Unity)– Jonathan Pease
Executive Producer – Dan Trotter
First Assistant Director – Murray Robertson
Director of Photography – Matt Stewart
VFX Supervisor – Mark Boey
Editor - Benson Koschinski
Composer – Matt Sladen
Online & Grade - FIN Design
Gaffer - Cameron Winter
Key Grip – Paul Micallef
Crane Operator – Mark Larcombe
Stunt Supervisor – Harry Dakanalis
Hair - Heath Massey
Make-Up - Filamena Natoli
Stylist – Megha Kapoor