READ MORE
What is documentary storytelling?
Visualise a documentary on your mobile device or TV about a topic that interests you - maybe it’s fishing, travel adventures or natural disasters. If you discovered that a brand was behind the creation of that documentary and had distributed it for free on various platforms, with no obvious advertising motive, how would that affect your perception of the brand?
Documentary storytelling is an emerging trend in video content and it’s proving to be a hit with audiences. Not only do audiences readily share short-form documentary videos on social media, but they also form a more favourable opinion of the brand behind the content by identifying with the authentic perspectives and characters it presents.
Well-crafted brand storytelling videos that adopt a documentary style stand out in an ocean of mediocre visual content. While viewers are watching more video than ever, they are also becoming more and more selective about what they will watch. Furthermore, there are algorithms whirring in the background on all social networks, acting as gatekeepers against anything that smacks of spammy advertising.
The end result is that poor quality, traditional advertising is getting washed out to sea. Quality non-fiction video, on the other hand, is riding high.
Brand storytelling production at its best
Found At Sea harnesses the power of the documentary by using real life stories to subtly communicate something about your brand or business. We unearth stories that have the kind of dramatic tension, suspense and emotion that hooks viewers. Real people experience incredible things and their stories can be both powerful and intimate when told well.
Any documentary video production company worth its salt will tell you that documentaries are made twice – the first time is during the shoot, the second is in the editing room. Found At Sea has all the necessary skills, experience and creativity available to construct a cohesive documentary for your topic. The final product is one that doesn’t compromise on style, substance or emotion.
Affordable story-telling
Found At Sea produces documentary-style content for brands and businesses of all shapes and sizes. With advances in film technology, many processes that were once very time-consuming can now be performed at great speed. In a world where time is money, this means that documentary-style storytelling is more affordable than ever before. Smaller brands and businesses are already jumping on board with this innovative marketing approach.
Contact us
Found at Sea is forever discovering new and exciting ways to bring our clients’ brands to life. Contact us today to find out more about our brand storytelling production services.