Documentary Storytelling | Our Expertise

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Recent work highlight

We partner with Vic’s Premium Quality Meats to create an informative documentary about the Kangaroo meat industry.

Captivate your audience with the full picture

Every brand has a story to tell. It's knowing how to tell it well that counts. We're experts at this. We have a proven structure and process for identifying and building your story from start to the point of engagement. We've worked with clients of all shapes, budgets and sizes across Australia to engage with their audiences, find new customers and communicate with their stakeholders. If you have a story you need help telling, we'd love to help you find your voice.

 
 

Documentary Storytelling | Our Approach

Every brand and business has a story to tell. But while storytelling is universal, great storytelling is an art that only a few have mastered, especially when the format is video. Documentary storytelling is particularly difficult to get right. It relies on technical talent, great teamwork and an understanding of narrative – but the payoffs can be substantial. Unsurprisingly, documentary storytelling is very popular among creators seeking to make a major impact with their content. As always, Found At Sea is ahead of the curve. We are experts at producing compelling storytelling videos for brands and organisations.

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What is documentary storytelling?

Visualise a documentary on your mobile device or TV about a topic that interests you - maybe it’s fishing, travel adventures or natural disasters. If you discovered that a brand was behind the creation of that documentary and had distributed it for free on various platforms, with no obvious advertising motive, how would that affect your perception of the brand?

Documentary storytelling is an emerging trend in video content and it’s proving to be a hit with audiences. Not only do audiences readily share short-form documentary videos on social media, but they also form a more favourable opinion of the brand behind the content by identifying with the authentic perspectives and characters it presents.

Well-crafted brand storytelling videos that adopt a documentary style stand out in an ocean of mediocre visual content. While viewers are watching more video than ever, they are also becoming more and more selective about what they will watch. Furthermore, there are algorithms whirring in the background on all social networks, acting as gatekeepers against anything that smacks of spammy advertising.

The end result is that poor quality, traditional advertising is getting washed out to sea. Quality non-fiction video, on the other hand, is riding high.

Brand storytelling production at its best

Found At Sea harnesses the power of the documentary by using real life stories to subtly communicate something about your brand or business. We unearth stories that have the kind of dramatic tension, suspense and emotion that hooks viewers. Real people experience incredible things and their stories can be both powerful and intimate when told well.

Any documentary video production company worth its salt will tell you that documentaries are made twice – the first time is during the shoot, the second is in the editing room. Found At Sea has all the necessary skills, experience and creativity available to construct a cohesive documentary for your topic. The final product is one that doesn’t compromise on style, substance or emotion.

Affordable story-telling

Found At Sea produces documentary-style content for brands and businesses of all shapes and sizes. With advances in film technology, many processes that were once very time-consuming can now be performed at great speed. In a world where time is money, this means that documentary-style storytelling is more affordable than ever before. Smaller brands and businesses are already jumping on board with this innovative marketing approach.

Contact us

Found at Sea is forever discovering new and exciting ways to bring our clients’ brands to life. Contact us today to find out more about our brand storytelling production services.