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Why motion graphics is causing a commotion
Motion graphics is part of the practice of animation. While animation covers a vast range of moving imagery, motion graphics is all about reimagining still image assets as dynamic and responsive in order to communicate an intended message more effectively. Motion graphics can be 2D or 3D and usually involve text, symbols and objects. Motion graphics have been a criticial part of the success of video content for decades - first used in titles and credits for film and TV shows. Now, motion graphics is commonplace in the world of advertising.
The digital age has enabled motion graphics to morph into an industry all of its own. Used in conjunction with other media, motion graphics has proven to be highly successful across multiple platforms. At our estblished motion graphics production company, Found At Sea, we create graphics-focused content for a diverse range of clients. From short mobile phone videos to wall-high LED screens, we’re equipped to produce outstanding motion graphics and animation across all channels and platforms.
The many modes of motion graphics
Imagine your company logo being playfully constructed, de-constructed and re-constructed on screen. Imagine an otherwise boring graph of statistics coming to life, showing the ups and downs of your numerical data, communicating trends, patterns and cycles in the blink of an eye. These are all things that appropriately designed motion graphics could help you to achieve. While motion graphics does not need to comprise the entirety of your video production it can be highly effective in enhancing the key points of your story.
Breathing life into graphic design
Let's say you already have well designed infographic to tell your story. Is it worth using motion graphics to turn it into video? The short answer is yes. Great motion graphics stands on the shoulders of excellent graphic design and allows complex, abstract concepts to be conveyed much quicker. Modern audiences don’t have the time or the incentive to read, listen or look at motionless images at length. Even a short burst of motion graphics can grab audience attention and is much more likely to be memorable than forgettable. This has been well-documented and is why graphics-based videos are used as the tool of choice to help audiences digest complex information.
Motion graphics is also ideal for making the capabilities of your products more visible. From software to health products to mehcanical components, motion graphics can cleverly communicate the distingushing features of your product and what sets it apart from the competition. Motion graphics is rarely out of place. It’s an all-weather, all-seasons, super versatile form of animation. It traverses all levels of formality from cute to clever to deeply serious. A motion graphics corporate video is an excellent way to make a strategic announcement or to share important news.
Visualise your ideas
At Found At Sea, we apply our mastery of production to motion graphics using the latest tools and expertise. We approach every project with a fresh outlook and an eye for excellent visuals. It's no surprise that so many Sydney companies have turned to Found At Sea to deliver premium motion graphics content.
Animation is a vast kingdom of creative approaches - whether it’s motion graphics, CGI, hand-drawn cartoons or stop-motion. As graphics and animation software evolves, illustrators, artists and designers are finding increasingly daring ways to manipulate visual imagery and create content that continues to suprise and engage us. Found At Sea is proud to be on the forefront of these new videomaking approaches. We are completely on board with what the latest trends in animation can offer and seek to deliver exciting storytelling capacities to all our clients wherever it is needed.