CooperVision | “Screen Time” Sponsored Awareness Campaign
Don’t leave your child’s vision to chance.
A medical-device product launch and a national PSA, delivered with robotic-camera VFX.
The brief: CooperVision needed to launch MiSight 1 Day to optometrists and run a public-service campaign urging parents to test their children’s eyes as screen time rises.
The scale: A product launch and a PSA in a regulated medical-device category. The creative called for a crowd of children, and casting 40–60 was ruled out on budget and logistics.
What I oversaw: I solved the crowd problem through production design: 3D previsualisation, robotic camera-arm cinematography and compositing turned a small cast into a full scene. I managed the director, robot operator, VFX team and medical-device approvals.
VFX Previsualisation Versus Final Shot
Client – CooperVision
Director – Leigh Richards
Production Agency – Found At Sea films
Executive Producer – Dan Trotter
Producer – Victoria Vlasova
DOP – Nino Tamburi
Gaffer – Timothy Goodacre
Robot Operator – Daniel Miller
Art Director – Bianca Chong
VFX Editor – Benson Koschinski