Generation Sustainable Seafood | Marine Stewardship Council
Don’t be shellfish.
For a future full of fish, choose the Blue Fish Tick!
We all know the importance of moving towards the most sustainable living practices we can. The food we eat has a massive contributing impact on our ecological footprint.
Knowing where your food comes from, and ensuring seafood like fish, prawns, crabs and squid are caught sustainability, helps ensure a future where the oceans we love and depend upon are full of fish.
Generation Sustainable Seafood by Found At Sea
This was a campaign close our hearts. It was a campaign created to drive consumer behaviour change; one which sought to communicate with children and parents about the importance of choosing seafood caught from sustainable fisheries using sustainable fishing methods.
Ideated by the amazing team of sustainability marketers at Republic of Everyone for the Marine Stewardship Council, this project saw us joining forces to find the cast, build the crew and bring this idea to life.
One of the challenges of campaigns focused on sustainability and the loss of wildlife is finding the balance between telling uplifting, solutions-focused stories of hope whilst ringing the alarm about the dire realities that the world’s ecosystems and their inhabitants are facing.
The desired outcome for this campaign and our clients was to find a positive way to encourage people to choose seafood that is sustainably sourced. We did this by casting children who were passionate about the environment and wanted to be part of solutions for the future. The final campaign speaks for itself and has been chosen to be further released around the world to educate as many people as possible about the choices they have.
Agency: Republic of Everyone
Agency Creative Director: Max Guena
Producer: Dan Trotter
Director: Leigh Richards
DOP: Samuel Phibbs
Sound: Adam Roberts
Directed by Leigh Richards
When the team at RoE approached me about this brief I knew Found At Sea would be the perfect fit thanks to Dan Trotter's tireless passion for the sea and all that lies therein.
Faced with a future where the oceans are threatened by globalisation and the always-growing demand for wild caught seafood, it’s great to be able to work on projects that can make a difference.
I’m passionate about working ethically and for the future of our planet, and love collaborating with people who share these ideals.
Contact Us
We would love to hear from you. Old-fashioned phone calls work, as do emails, a message in a bottle, or this form just over here.
Suite 4, 535 Crown St, Surry Hills 2010
T: +61 2 91 99 80 09
E: production@foundatsea.co