Sydney Airport presented us with the unique opportunity to make an impact on a huge scale. 25 metres to be exact. With the opening of a renovated departures terminal in 2019 for the Airport’s centenary, we produced motion graphics for the largest LED screen in the southern hemisphere to greet passengers on their way to international destinations.
With the potential to be seen by millions every year, we worked closely with Sydney Airport to construct a piece that would capture attention and provide travellers with a reminder of home.
This project formed part of an integrated multimedia campaign to promote the recent rebranding of SYD and a reframing of the organisation as a critical part of Sydney’s history and its future.