Teachers Health Fund | We’re For Teachers TVC Campaign
We’re for teachers.
A multi-year creative and production partnership, delivering national TVC campaigns built on real members’ stories.
The brief: Teachers Health wanted its national advertising to carry the untold stories of teachers, told by real members rather than actors.
The scale: Several years of national TVC campaigns, with hero films and 30-second spots for broadcast and online. Members were cast and filmed across Australia, including Paralympian Kurt Fearnley.
What I oversaw: As executive producer, full creative and production oversight across the partnership: shaping each campaign, casting real members, and running production and delivery to broadcast standard. The 2022 campaign launched during a national teacher shortage and pay dispute, so tone mattered at every stage.
Client: Teachers Health Fund
Executive Producer: Dan Trotter
Producer: Victoria Vlasova
Director and Editor: Leigh Richards
DOP: Evan Papageorgiou
1st AC: Sandy MacLennan
Stills: Kathy Luu
Sound: Matt Sladen
Jessica “Aware” TVC 30 second
Nancy “Compare” TVC 30 second
Taryn “Peace Of Mind” TVC 30 second